Big Elf Toy Shop and Haute Mama Maternity Wear, Naas, Co.Kildare

Client Brief

Two existing online retail brands making the venture into the high street. Both Big Elf Toys and Haute Mama Maternity had been highly successful online stores before June 2011 so the idea of marrying the two brands together in one retail location was a difficult and challenging task. While the two brands access the same market – parents and mothers – to be, the challenge would be to blend the two brands – one colourful and fun, the other muted and classy, into one appealing brand to capture the high street market.

Project details

An extensive renovation of 1,200sq ft retail premises in Naas, Co. Kildare delivered in an 8 week timeframe and a budget of 75k. On behalf of Big Elf Toys and Haute Mama Tall Boy Projects sourced a property suitable for use as a toy and maternity wear shop in Naas Co. Kildare. We enlisted the services of a contractor to ensure a complete overhaul of said premises in a quick turnaround. We were also responsible for the corporate branding for Big Elf Toys and Haute Mama Maternity as before this venture the two brands had never been sold together. We ensured that this was successfully done through the internal layout of the shop and the design of the external frontage of the retail unit.

Tall Boy ensured design and works were completed to a very high standard within the short time frame and within budget.